Assets to help you communicate with students via direct email and text.
Email Introduction General
EMAIL 1—Introduction to idea of a new process.
HOW TO PERSONALIZE THIS EMAIL:
- Areas highlighted green in the body copy are for you to update.
- Be sure to add your office’s contact information
- Rewrite as you see fit!
EMAIL FROM LINE: [determined by the school]
PREHEADER:
** Necessary if there is a header image being included with your email send. Sentence case with punctuation is suggested.
- Change to FinAid: Our services are going mobile.
EMAIL SUBJECT LINE SUGGESTIONS:
** Try to keep subject lines between 30-45 characters maximum. Questions often get higher open rates. Avoid all caps, exclamation points, vague statements.
- We’re Putting You In Charge of Your FinAid
- FinAid at [School]: Faster, Easier, Mobile
- Complete FinAid from any device—Learn how
- Things are changing: What you need to know
- [URGENT] New FinAid Process You Need to Know About
- Make Sure You Get Your Aid: The New Process Is Here!
- Don’t Delay Your FinAid: New Process Is Here
Hi {CONTACT.FIRSTNAME},
Ready to complete your outstanding Financial Aid tasks online, with secure document upload from any device, and e-sign capabilities? So are we!
Starting [effective date] [school name’s] student financial services office is introducing a new easy, mobile, personalized process that makes everything about navigating financial aid easier.
Providing the best student experience is important to us, and we heard your feedback loud and clear. You want to be able to complete FinAid processes on your own time, on the device of your preference.
We’re proud to say that soon/now all [enter school student nickname’s] will be able to.
- Complete financial aid forms on your phone, tablet, or computer.
- Securely upload documents from any device.
- E-sign documents—both you and your parents!
- Manage your financial aid tasks online
- Receive automated reminders about outstanding tasks and next steps
Learn more at [link] and watch for an email with instructions on how to setup your account.
[Office sign off signature]
Email Introduction Mid-Year Onboarding
EMAIL—Introduction of new process coming to send to a student who has STARTED the older process and is not yet complete..
HOW TO PERSONALIZE THIS EMAIL:
- Areas highlighted green in the body copy are for you to update.
- Be sure to add your office’s contact information
- Rewrite as you see fit!
EMAIL FROM LINE: [determined by the school]
PREHEADER:
** Necessary if there is a header image being included with your email send. Sentence case with punctuation is suggested. This line and your subject line
- Don’t delay your FinAid: New process on the way.
EMAIL SUBJECT LINE SUGGESTIONS:
** Try to keep subject lines between 30-45 characters maximum. Questions often get higher open rates. Avoid all caps, exclamation points, vague statements. If you sent any other emails to notify students about this change, be sure you use a different subject line for each.
- Your Documentation Needed By [Date]
- New Process Coming: Supply Documentation Before [Date]
- We’re Putting You in Charge of Your FinAid
- FinAid Process Is Changing: What you need to know
- FinAid at [School]: Faster, Easier, Mobile
- Complete FinAid from any device—Learn how
- Don’t Delay Your FinAid: New Process Is Here
Hi {CONTACT.FIRSTNAME},
Starting [effective date] [school name’s] student financial services office is introducing a new easy, mobile, personalized process that makes everything about financial aid easier. Your situation is unique in that you are already part-way through our existing process.
To make the transition easier for you, it would be best for you to complete your financial aid verification before we introduce the new process.
You are receiving this email because you have submitted some but not all of your financial aid paperwork. Please submit the remaining documentation by [insert date]. If you have questions about the outstanding documents, please contact us immediately.
If you are not able to supply the required documentation by [insert date] you will receive an additional email notifying you on how to complete your financial aid requirements through the new process. This may require you to re-submit documentation and forms you have already completed.
Why is the Process Changing?
Providing the best student experience is important to us, and we heard your feedback loud and clear. You want to be able to complete FinAid processes on your own time, on the device of your preference. With our new process you’ll be able to:
- Complete financial aid forms on your phone, tablet, or computer.
- Securely upload documents from any device.
- E-sign documents—both you and your parents!
- Manage your financial aid tasks online
- Receive automated reminders about outstanding tasks and next steps
We’re excited to offer you self-service, mobile financial aid.
Reach out with any questions!
[Office sign off signature]
Email Account Setup Instructions
EMAIL —Content to send when you are up and live with your new technology. This email provides directions on how to set up an account. This should ONLY be sent to students that you want to set up an account.
HOW TO PERSONALIZE THIS EMAIL:
- Areas highlighted green in the body copy are for you to update.
- Be sure to add your office’s contact information
- Rewrite as you see fit!
EMAIL FROM LINE: [determined by the school]
PREHEADER:
** Necessary if there is a header image being included with your email send. Sentence case with punctuation is suggested.
- Make Life Easier: Enroll in mobile FinAid at [school name]
EMAIL SUBJECT LINE SUGGESTIONS:
** Try to keep subject lines between 30-45 characters maximum. Questions often get higher open rates. Avoid all caps, exclamation points, vague statements. If you sent any other emails to notify students about this topic, be sure you use a different subject line for each.
- How to set up your mobile Financial Aid account at [school name]
- Student Account Set Up Instructions for [student name]
- Student Account Set Up Instructions: Financial Aid
- Four Easy Steps to Mobile Financial Aid Services
Hi {CONTACT.FIRSTNAME},
Our new self-service mobile financial aid process is here! Follow the steps below to set up your account from any mobile device or computer.
Financial Aid Services: Create Your Account
This is a one-time account creation. You’ll be asked for some basic information when creating your account. This information is used to validate your identity so that electronic signature can be used on future forms.
Four Easy Steps:
- Go to [link to where they’ll find the login/account setup page].
- Click ‘Create Account’ link
- Enter/confirm your student information
- Click ‘Create Account’ button
Once your account is created, any required tasks you need to complete will become available.
Your Success, Our Top Priority
Providing the best student experience is important to us, and we heard your feedback loud and
clear. You wanted to be able to complete FinAid processes on your own time, on the device of
your preference. We’re proud to say that now you can.
Please reach out if you have questions!
[Office sign off signature]
Email Signature and Text Alert Ideas
EMAIL AUTOSIGNATURE—ADD TO YOUR AUTOSIG DEPENDENT ON THE STAGE OF YOUR COMMUNICATIONS.
HOW TO PERSONALIZE:
- Areas highlighted green in the body copy are for you to update.
- Rewrite as you see fit!
- Hyperlink autosignature to: landing page where student can find more information OR to the page where the student can sign in to their account
Email Autosignature Additions
- Mobile Financial Aid is coming! Learn more about what’s on the horizon >
- Mobile, Self-Service FinAid Arrives in [MONTH]! Learn more >
- Mobile Financial Aid is here! Have you set up your account?
- Know where you are at every step of the FinAid journey. Sign up for your account here >
Text Notification—For students who have opted in to text alerts from your FinAid office.
- [Student body nickname!] Mobile FinAid is coming in [Month]! Learn more today >>>
- Mobile FinAid is here! Set up your account at [link]
Email Header Image Options and All Email Assets
See the attached files to view header image options and all email assets.